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Fred Herzog: Modern Color

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In this respect, his photographs can be seen as an early indication of the "New Color" photographers of the seventies.

In 1953, decades before William Eggleston and Stephen Shore established color photography as a serious medium for art photography, Fred Herzog shot his first roll of color film. Fred Herzog is best known for his unusual use of color photography in the 1950s and 1960s, a time when art photography was almost exclusively associated with black-and-white imagery.It was the best film and most reliable development, although he had to wait an age for the results as he sent them to Palo Alto, California, or Rochester, New York.

Fred Herzog is the most comprehensive publication on the work of this important photographer to date. The Canadian photographer worked largely with Kodachrome slide film for over 50 years, and only in the past decade has technology allowed him to make archival pigment prints that match the exceptional color and intensity of the Kodachrome slide, making this an excellent time to reevaluate and reexamine his work. In his work, we’re shown a world we recognise, anachronistic as some of it may be, yet we relate to it. Until that point, so few photographers had taken up the idea of simply touring the everyday streets and capturing what they saw. In his spare time, he walked the streets of Vancouver with his camera taking photographs of people, buildings and whatever scenes caught his eye.It was through focusing on the everyday in the US that Eggleston was able to reveal the deeper truths of the world.

S., and Robert Frank, whose photographs were published in the influential book The Americans and who also died Monday.

Herzog started taking pictures in Germany in 1950 where, as part of a youth group who every summer went hiking in the Alps, he was given a Kodak Retina I camera. Digital inkjet printing has enabled Herzog to finally satisfactorily make prints from his slides and exhibit his important early color street photography.

Fred Herzog is best known for his unusual use of color in the 1950s and 1960s, a time when fine art photography was almost exclusively associated with black and white shots. Professionally employed as a medical photographer, he spent his evenings and weekends photographing the city and its inhabitants in vibrant color. Herzog’s big breakout occurred late in life when The Vancouver Art Gallery held the first major retrospective of his work in 2007: Fred Herzog Vancouver Photographs curated by Grant Arnold. Fred Herzog is known for his unusual use of colour in the 50s and 60s, when art photography was almost exclusively associated with black and white imagery. In this respect, his photographs can be seen as prefiguring the New Color photographers of the 1970s.In this respect, his photographs can be seen as a pre-figuration of the New Color photographers of the seventies.

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